Marketing Manager

Posted: 05/18/2025

Marketing

Marketing Manager

Who We Are

Clark-Reliance® is a world class manufacturing company, serving customers in over 120 countries in the power generation, refining, gas processing, and chemical industries. Clark-Reliance is a company that strives to maintain an environment that nurtures employees. Clark-Reliance prides itself on the development of its employees and finds way to continue to grow every year.

What is a Marketing Manager?
The B2B Marketing Manager is responsible for planning, executing, and optimizing marketing strategies that drive awareness, engagement, and lead generation among Clark-Reliance current and prospective customers. This role requires a strategic thinker with a strong grasp of digital marketing, creative content generation, brand management, and analytics.

What We’re Looking For
The ideal candidate will have a Bachelor’s degree in Marketing, Business, Communications, or related field with at least 5 years of B2B marketing experience, preferably in a digital-first or SaaS environment.

Duties and Responsibilities

Marketing Strategy & Planning:
1. Develop and implement comprehensive B2B marketing strategies aligned with business goals.
2. Identify target markets, customer personas, and key value propositions.
3. Collaborate with cross-functional teams (Sales, Product, Leadership) to align marketing initiatives with business objectives.
4. Negotiate and manage contracts with marketing suppliers and service suppliers.
5. Develop and oversee annual marketing budget.
Digital Marketing:
1. Oversee digital marketing campaigns across email, SEO/SEM, display advertising, social media, and marketing automation platforms.
2. Optimize digital channels to increase engagement, lead quality, and conversion rates.
Website Management:
1. Manage and optimize company website for UX, SEO, and lead generation.
2. Collaborate with developers and designers to ensure timely updates and performance improvements.
3. Track and report on web analytics to improve conversion funnels and content performance.
Content Generation & Creative Marketing:
1. Develop compelling B2B content including case studies, white papers, blog posts, videos, infographics, and email campaigns.
2. Lead content calendar planning and execution to support campaigns and brand messaging.
3. Ensure consistency in tone, messaging, and design across all materials.
Product Marketing Campaigns:
1. Plan and execute go-to-market strategies for new product launches and updates.
2. Create product positioning, messaging, and sales enablement tools for B2B audiences.
3. Conduct competitive analysis and market research to inform campaigns.
Marketing Analytics:
1. Measure performance of marketing initiatives and campaigns using tools such as Google Analytics, HubSpot, Salesforce, or other CRM/MA platforms.
2. Provide actionable insights and reports to guide strategy and budget allocation.
3. Establish KPIs and benchmarks for ongoing campaign optimization.
Brand Management:
1. Ensure brand consistency across all touchpoints, materials, and communications.
2. Develop brand guidelines and manage their implementation across internal and external stakeholders.
3. Enhance brand reputation through thought leadership, PR, and strategic partnerships.
Marketing Communications and Events:
1. Participate and plan promotional events where prospective customers meet – conferences, trade shows, speakers' bureaus and industry relations programs.
2. Oversee distribution of literature.
3. Develop, proof, and disseminate customer and channel communications.
Comply with policies, procedures, standards and rules of the Company.
Maintain work area in a clean, orderly and safe manner.
Punctual, regular and consistent attendance.
Perform all other job-related duties as assigned.

Required Experience and Education

Bachelor’s degree in Marketing, Business, Communications, or related field.
At least 5 years of B2B marketing experience, preferably in a digital-first or SaaS environment.
Strong project management skills with ability to manage multiple priorities.
Proficiency in marketing technology tools (e.g., HubSpot, Salesforce, Google Analytics, CMS platforms).
Excellent written and verbal communication skills.
Creative thinker with a data-driven mindset.
Proficient in MS Office products.
Technical knowledge of the content management solution, Microsoft Dynamics CRM experience preferred.
Experience with marketing design software preferred (Canva, Photoshop, etc.).

Physical and Technical Environment

Minimal lifting up to 25 pounds occasionally.
Must be able to sit, stand, walk, reach with hands and arms, bend and stoop in a normal office environment
Ability to routinely travel throughout multi-floor office and shop area, walking, climbing stairs, utilizing elevator.
Occasional travel required, exposure to varying environments and cultures at the job site, changing deadlines, strict time constraints.

Benefits and Perks

401(k)
Employee Referral Bonus Program
Tuition Reimbursement
Career Development Opportunities
Training Opportunities
Paid Holidays
Medical, Dental, and Vision Benefit Plans
Paid Vacation
Sporting Event Ticket Giveaways

About Clark-Reliance^®
Clark-Reliance is a world class manufacturing company, serving customers in over 120 countries in the power generation, refining, gas processing, and chemical industries. The company is dedicated to supplying the largest and broadest product line in the instrumentation industry for all types of measurement and control. Key acquisitions over the last few decades have solidified Clark-Reliance as a leader in the separation and filtration industries as well.

Note: The statements above are intended to describe the general nature and level of work being performed by people assigned to the job. They are not construed to be an exhaustive list of responsibilities, duties and skills required of personnel in the job. Furthermore, they do not establish a contract for employment and are subject to change at the discretion of the employer.

Equal Opportunity Employer- M/F/Disabled/Vet